Outback Trade In Sees 4WD Owner Swap for a New INEOS Quartermaster at the Mundi Mundi Bash
Ever dreamed you’d find a brand new Fourbie at the end of the track? Overlander and family man Ryan Randall did just that at Australia’s most iconic plains: trading his old vehicle for a brand new INEOS Quartermaster at the Mundi Mundi Bash!
“The ability to pick up a new car at a festival – you just don’t get much luckier than that. It’s incredible to have a vehicle as capable as the Quartermaster off-road, but it also doubles as a good family car and a touring and towing vehicle for us.”
To make the exchange, new owner Ryan Randall drove 1,500km from Brisbane with his family. He joined two other owners in a first-of-its-kind trade-in event from INEOS Automotive, an official festival partner. They drove their old 4x4s to the outback and swapped them on the spot, a cheeky twist on the brand’s “Love It or Leave It” promise that INEOS calls ‘Love It, So I Left It’.
Driving home with the INEOS that’s ‘Built to Take more’
“Most handovers happen at a dealership – we prefer ours on the red dirt of the outback, with a soundtrack of live music and a backdrop straight out of a movie,” said Justin Hocevar, Head of Region, INEOS Automotive Asia Pacific. “These customers knew what they wanted. They made the trip, they made the upgrade, and they drove home in vehicles built to take on more.”
“We’ve had plenty of good times in our old 4x4s, but this marks a whole new chapter,” said Ryan. “Personally, what got me across the line on the Quartermaster is that it quite literally arrives ready for action right from the factory… I was blown away by many of the features included as standard… The Quartermaster feels ready for anything – camping trips, beach runs, desert crossings – you name it. We can’t wait to make new memories and take it places we’ve only ever dreamed about.”
The Mundi Mundi Bash served as the perfect proving ground. The Quartermaster merges the Grenadier’s serious off-road engineering with the practicality of a dual-cab ute, ideal for any adventure.
The INEOS ‘Love It or Leave It’ Promise for Aussie Drivers
Originally for the Quartermaster, the “Love It or Leave It” offer now covers the entire INEOS range. It invites Aussies to test an INEOS vehicle for six months. If it fails to meet expectations, INEOS will repurchase it. This bullish offer proves the brand’s confidence and commitment to Aussie 4×4 enthusiasts. More information is available here.
